Our company, wholesaler of detergents and products for home and personal care, celebrates its first 60 years of business.
Sixty years ago, in the heart of Villanova d'Istrana, a dream was born. It was 1965, and in Pietro Reginato's house, what is now one of the most solid and recognized companies in the distribution sector came to life: our family business.
It all began with a visionary idea: a futuristic product that Pietro called "Lavasecco" and with the desire to build something together with his four sons: Piergiorgio, Mario, Giovanni and Paolo, he combined dry cleaning with the marketing of other types of products, such as the first laundry detergents.
Since then, the products marketed expanded and came to deal with a complete range including everything needed for personal hygiene, house cleaning, perfumes, cosmetics and pet food.
In 1980s the Reginato brothers took another courageous step, opening the first “no food” store in Paese, achieving extraordinary success, which gave the stimulus to create the chain of stores under the “Arcobaleno” brand, today synonymous with quality and convenience.
But the beating heart remained the wholesale market, so much that the company today has 12 area representatives operating in Veneto, Friuli-Venezia Giulia, a part of Lombardy and Emilia-Romagna, including the entire coast of the Upper Adriatic, from Ferrara to Trieste.
Today, at Reginato F.lli Srl we are a team of about 60 employees divided between warehouse workers, drivers and clerks, without forgetting the Arcobaleno stores, which employ about 14 sales assistants spread across 7 stores, distributed in the provinces of Treviso, Padua and Venice, for a total turnover of 26 million euros.
Since 2010, the headquarters has moved to the new modern plant in Padernello di Paese, where in a single 12,000 m2 warehouse we are able to store and prepare over 36,000 references. The entire warehouse is automated and efficient: a perfect combination of innovation and respect for the environment.
Our main customers are perfumeries, little shops, hardware stores, small grocery stores as well as large supermarkets and wholesalers. Recently, we have also been increasing the export market, especially to Eastern Europe, working on an innovative B2B website www.reginatofratelli.it and on a convenient app to promote and simplify customer purchases directly on the shelf.
Our distinctive feature is our deep knowledge of the market, the ability to buy large volumes of goods and collaboration with valid professionals; this great experience acquired today represents for us the best guarantee of quality and reliability. Furthermore, for years we have been part of a purchasing group of great national importance, namely the Inprof consortium.
To keep up with the times we continue to constantly invest in people, warehouses and machinery, trying to maintain direct contact with customers to fully understand them and possiblly meet their specific needs.
The Reginato family has grown over time and has reached the fourth generation. With the first generation having passed away, the second one has made the transition to the new warehouse and today the third one continues with the same commitment to face the new challenges of the market with openings to foreign markets with exclusive contracts and with targeted interventions to refine the articles treated. Today we are at the fourth generation, which is taking its first steps with enthusiasm, bringing new energy and vision.
This anniversary is not just a number: it is the celebration of a journey made of work, challenges won and extraordinary people: all the employees who contribute every day with their work to the success of the company.
We also want to dedicate a special thought to the two brothers who recently passed away, Mario and Paolo, two milestones, two entrepreneurs of great depth who were a founding part of this adventure, as rigid and diligent at work as they were always ready to listen and help the members of the entire company.
To celebrate this milestone, we have made a change to the company logo with a golden 60 next to the name, to highlight the value of the time that has forged us and the future that we will continue to face with passion and tenacity.
Sixty years together. Sixty years of family, values and vision. Thank you!
Reginato F.lli Srl
